Date // 2016
Print, Editorial, Web
Reinvent the philosophy and design aesthetics from a company that no longer exists or is on the verge of disappearing. I chose the Kodak Company.
Growing up, my family would always use the Kodak cameras to preserve memories of events and family activities. Nowadays, we sit down every holiday and review our youngsters’ years in photo albums. I pondered on the phrase “The Perfect Moment” and it became an ideal solution for this project. By using Kodak, the customers will get a quality product that will capture that perfect moment forever. At the same time they will preserve the most unforgettable moments of life from beginning to end.